Urvaste Village Society – a promoter of traditional food in Estonia

Urvaste Village Society – a promoter of traditional food in Estonia

Urvaste Village Society is a NGO located in a small village in South Estonia. The goal of the social enterprise Urvaste Village Society is to ensuring a good living and working environment for local residents in local community. Urvaste Village Movement started to produce a finely milled flour mixture (the Kama). The Kama is traditionally a mixture of roasted barley, rye, oat and pea flour. The oat flour may be completely replaced by wheat flour, or kibbled black beans may be added to the mixture. The Kama considered to be one Estonian traditional food.

Urvaste Village Society started in 2010. Nowadays they are producing an ecologically clean Kama and selling it successfully all around Estonia.

This field of action is one of many others to Urvaste Village Society. In the development plans of the nearest years are promoting the chocolate manufacturing in the village, developing the catering service, etc.

 

Business model

Offer:  traditional Kama mixture with many different tastes

Customer segments:  eco-friendly people, families with kids, tourists, urban inhabitants, enterprises, the public at large

Customer relationship: personal; impersonal

Key activities:  developing the network of farmers; product development and design; packaging; marketing

Key recourses: network of farmers, production and storage facilities, kitchen appliances, people

Cost structure: primary goods, energy, room maintenance, maintenance and repair of equipment, costs on the package, people

Revenue streams:  product (the Kama); degustation; workshops; catering

Impact measurement: number of products; number of community members involved into to production and selling process; number of farmers cooperating with the NGO; number of customers; number of regular customers; number of orders; number of business clients; local economic growth; created work places.

Reverse Lavka – a local food supplier in Estonia

Reverse Lavka – a local food supplier in Estonia

The goal of the social enterprise Reverse Lavka is to provide Estonian farmers and small producers a food shop for Estonian people, a preferred and accessible option. Reverse Lavka wants to make Estonian eating habits more environmentally friendly and supportive of the (local) rural economy.

In order to achieve the goal, Reverse Lavka purchases small-scale products and sells them to urban people in Tallinn through e-shop sales and at theaters and festivals. Reverse Lavka travels with a carrot car around 200 kilometres, collecting tons of goods from farms and producers.

The main focus is on the environmental friendliness of food. Reverse Lavka constantly strives to find possibilities for smarter consumption by preferring organically grown if possible and locally produced products, preferring biodegradable packaging, etc.

Reverse Lavka distributes information on the benefits of local nutrition to the public and among company subscribers.

Business model

Offer:  buying of goods grown by small farmers and distributing these goods to the urban inhabitants. One aim is to raise the awareness of urban residents about the origin of Estonian food and bring home-grown food closer to the urban population.

Customer segments:  urban inhabitants, eco-friendly people, families with kids, enterprises, the public at large

Customer relationship: personal; impersonal

Key activities:  developing the network of farmers; a comfort and fast food distribution to customers

Key recourses: network of farmers, vehicles, storage facilities, distribution point/shop, e-shop

Cost structure: transportation, vehicle maintenance and repair, people, ICT costs

Revenue streams:  food distribution; mentoring

Impact measurement: number of farmers in the network; regions represented on the website; number of products represented on the website; number of customers; number of regular customers; number of orders; number of business clients; number of new clicks on the website; ecologically clean/organic products distributed by Reverse Lavka.

Website: http://tagurpidilavka.ee/