How to write a press release to achieve social impact?

A press release is an effective tool to disseminate information to the media and the public about important events, developments, and initiatives. With the right approach, a press release can be a powerful tool to achieve social impact and bring attention to critical issues. Here are some tips on how to write a press release to achieve social impact. 

First, start with a compelling headline. The headline is the first thing people will see, so it needs to grab their attention. Make sure it is clear, concise, and highlights the key message of the press release. 

Focus on the “why”. When writing a press release, it’s essential to explain why the event, initiative, or development is important. What social impact will it have? What problem is it addressing? Make sure you convey the significance of your message and the importance of your influence.

Furthermore, you should provide the context of initiative, action, or event you are writing about. Although you know everything about your topic and you think it’s easy to understand it, your potential audience’s maybe not that into it. So – don’t assume that your audience knows all the background information. Explain the problem or issue you’re addressing. Try to do it in a simple way so that everyone can understand it.

One of the important things is using quotes. Including quotes from relevant people can add credibility to your press release and help to humanize the message. Use quotes from experts, stakeholders, or people who have been directly impacted by the issue. Try to have a main character in your story. 

Also, don’t be an expert or a poet. Avoid using jargon or technical language that may be difficult for the public to understand. Avoid words that beautify the topic too. Be real in approaching your topic. Use clear, concise language that is easy to read and digest. Don’t forget to send some visuals too. Visuals such as photos or videos can help to bring your message to life and make it more engaging. Make sure you have permission to use any visuals you include. It’s also desirable that you have people on your photos and/or videos – people appreciate personification.

In conclusion, writing a press release that achieves social impact requires a clear and concise message that explains the significance of your event, initiative, or development. Including quotes, visuals, and distributing it on social media can also help to amplify your message. By following these tips, you can create a press release that has a lasting impact and raises awareness about critical social issues.

Original article available on Revitalese.eu website.

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Images by Thom Milkovic , Us Wah on Unsplash

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GUIDELINES
Social impact communication in youth organisations and youth social enterprises

Within the project BALTIC: YOUTH: IMPACT, the Latvian Social Entrepreneurship Association together with the Baltic partners has developed Social Impact Communication Guidelines. The goal of social impact communication is to increase and scale the positive social and environmental impact. These guidelines aim to create support instruments to help employees or volunteers in youth organisations or social enterprises to communicate their social impact in an understandable, inexpensive way, thus supporting efforts towards quality and better work of youth organisations. The guidelines will help to understand, how to organise internal and external communication and how to choose the communication message.

WHAT ARE THE BENEFITS OF COMMUNICATING YOUR SOCIAL IMPACT?
Sometimes you may wonder whether the time dedicated to communicating your impact is worthwhile or maybe you have a
question, to whom you should communicate your impact. Or why do you need to invest resources to build this communication? The answer is – because the impact communication benefits an organisation in many ways.

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These guidelines will serve you as an inspiration on how to communicate the social impact of your organisation or project to both internal and external audiences. If you still have doubts after reading the guidelines or you think your organisation is too small and does not have enough resources to create your social impact communication strategy, do not be afraid to start small.

It’s a good idea to start with simple steps like preparing and compiling data. By taking small steps you can gradually grow bigger and achieve great things – the more you talk about your organisation, the greater the chances of receiving more support and expanding the team in the future. The key is not to be afraid and start doing it. And you can start by checking out the guidelines below!

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This publication has been prepared within INDIGISE project. The content of this publication is the sole responsibility of the project coordinator and may not always reflect the views of the European Commission or the National Agency.